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Brand Story
OASIS is one of the most influential rock bands globally, famous for its unique British rock style. The 9,750 customized concert flags were intended for venue decoration, fan interaction, and souvenir sales during their world tour. As a key visual carrier of the band's image, the flags required high standards in color accuracy (matching the classic logo's tones) and fabric quality (wind resistance for outdoor display).
🔗OASIS official website: https://www.oasisinet.com
Brand Goals
OASIS aimed to enhance the on-site visual atmosphere of concerts and boost fan engagement through customized flags. Due to the fixed tour schedule, production needed to be completed within 20 days. Additionally, the flags must accurately replicate the classic colors of the band's logo (such as the iconic blue and white) and feature craftsmanship suitable for repeated outdoor use, avoiding fading or damage that could harm the band's image.
Challenges
Tight Deadline: The entire process of "design confirmation-sampling-production-full inspection" needed to be completed within 20 days, significantly shorter than the conventional 25-day cycle for similar orders.
Strict Color Requirements: The logo's colors are core to the band's identity, requiring 100% accuracy to the design draft (especially blue, which is prone to color deviation), demanding high precision in sampling.
Quality Tied to Brand Image: As a key visual element of concerts, the flags needed wind resistance, sun resistance, and wrinkle resistance. Fabric and craftsmanship choices directly impacted the band's image.
Solutions
5 Color Swatch Samplings to Lock Coloring: A color calibration team output 5 sets of color swatches with different saturations (focusing on the logo's main blue) within 48 hours, accompanied by colorimetric reports (ΔE ≤2, meeting international color deviation standards). The band's team selected the 4th set as the mass production standard.
Exclusive Production Line for Expedited Production: Allocated 1 fully automatic digital printing line + 20 skilled workers, adopting a "printing-cutting-edge locking" seamless mode, with daily capacity increased to 550 pieces to ensure full production within 18 days.
Full-Process Quality Control:
- Fabric Selection: 120g anti-wrinkle polyester (30% more wind-resistant than conventional fabrics), pre-testing for sun resistance (no fading after 72-hour UV test);
- Production Sampling: Randomly inspecting 50 pieces every 2 hours for color deviation and edge locking quality to ensure consistency;
- Final Inspection: 100% inspection of 9,750 pieces, removing defective items with rough edges or missing prints, achieving a 100% pass rate.
Early Delivery Supports Tour: 9,750 flags were produced in 18 days, reserving 2 days for transportation and on-site setup, ensuring a smooth kickoff of the world tour.
Color and Quality Meet Standards: The flags' color accuracy received "100% match to design" feedback from the band. They showed no obvious wrinkles after 3 hours of outdoor display and no bleeding after rain tests, fully adapting to concert scenarios.
Strengthened Trust in Entertainment Industry: With a precise understanding of "brand image customization", Gahumi became the preferred partner for OASIS's subsequent tour merchandise, laying a foundation for expanding into music and entertainment customization.
🚩About the Customer
Founded in 1991, OASIS is one of the most legendary British rock bands, with over 70 million global album sales. Their rebellious spirit and classic tracks have influenced generations of fans. Official merchandise (including flags, T-shirts, posters) is popular among collectors for unique design and strict quality, demanding high creativity and production capabilities from suppliers.
🚩About Gahumi
Founded in 1994, Gahumi is a comprehensive fabric-printing enterprise integrated with product R&D, design, manufacture and sales. We offer a full line of fabric-printing products, including towels, golf towels, flags, advertising T-shirts, sports items, fans’ scarves, hats & caps, and other election accessories, etc.
Based on 31 years of manufacturing experience, we have been exporting products to the US, Europe, East Asia, Africa, and the Middle East, and have established long-term partnerships with companies around the world.
With over 300 highly qualified employees and 3 manufacturing facilities covering a total area of 5,000 square meters (including a raw material center, sewing center, fully automatic printing center, and assembling center), our clients benefit from lower manufacturing costs and timely mass production for market launch.
The Solution
Display finished sample T - shirts of different techniques to enable customers to make intuitive comparisons.
Gahumi's color control is amazing—5 samplings allowed the flags to perfectly replicate our logo's tones, and they delivered 9,750 pieces 2 days in advance. The on-site display effect exceeded our expectations. They don't just understand production; they understand how to convey the band's style and attitude through products.
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